My Coaching Voice
Guide · Email marketing for health coaches

Email marketing for health coaches who want to sound like themselves.

I'm a health and wellness coach, and for a long time Sunday night was when I wrote my client emails. I knew they mattered. My clients liked hearing from me between check-ins, and the people on my list who hadn't joined yet needed a reason to remember me. But every week I was starting from a blank page.

I built My Coaching Voice because I was creating my own client content every week and wanted a way to do it that still sounded like me. This page is the system I use, with examples you can borrow.

The replies below are real ones from my own clients, with the email each person answered. That's the part that kept me writing them.

What my client emails actually get back

Some of these came from weekly emails, some from a 5-day reset. Under each reply is the email it answered, so you can see how much one useful idea can start a conversation.

“I love reading your writings! So full of wisdom :)”
Heidireplied to “How to not lose your progress when life gets busy again”Aug 25
“Thank you for the encouragement, support, and challenge. I am here for it.”
Tressareplied to “The Perfection Trap (weekly email)”Aug 30
“Loved the science lesson, thank you friend!!”
Yessireplied to The real reason you can't “just have one”Oct 7
“I love my low carb days! I feel the most satiated those days! This email was full of good info!”
Amyreplied to “What This Is Actually Doing for Your Hormones”May 3
“Thank you for the wonderful article.”
Denisereplied to “5-Day Reset, Day 3”Sep 30
“I'm finding myself craving sweets less and the protein at every meal is keeping me full and not slumping in the afternoon. It's a great feeling.”
Maryreplied to “5-Day Reset, Day 1”Jun 25
“I really appreciate the work you do & would highly recommend your system, especially to women going through hormonal changes! I love your approach!”
Allareplied to “5-Day Reset offer email”Apr 16
“Tell me more!”
Pamreplied to “There's no metabolism hack. Here's what actually works.”
“I would like to know more about what the right inputs actually look like in practice.”
Teresareplied to The metabolism “facts” that are actually keeping you stuck

The three emails a coaching business needs

Client emails

For the people already paying you. A short weekly note that teaches one idea, answers a question you keep hearing in check-ins, and reminds them you're paying attention between sessions.

Example: "Why your hunger feels louder the week before your period, and what to eat about it."

Lead nurture emails

For people who downloaded your freebie but haven't joined. Each one builds trust around the same idea you're teaching that month, so they get a feel for how you coach before you ever ask.

Example: "The breakfast I tell every new client to try first (it has protein, carbs and fat)."

Promo emails

When you open a program or challenge. If you've been teaching the theme all month, the offer reads like the next step instead of a sudden sales pitch.

Example: "Doors open Monday for the 21-day reset. Here's who it's for and who it isn't."

A sample client email

Here's the kind of weekly email I mean. Short, one idea, one small thing to try. Swap in your own words.

Subject: The 3pm slump isn't a willpower problem

Preview text: What's really going on when you hit the wall, and one lunch fix to try this week.

Hi [first name],

If you hit a wall around 3pm and end up standing in the pantry, I want you to know that's not a character flaw. It's information.

A few things are usually going on. Your body has a natural dip in alertness in the early afternoon, no matter what you eat. Your lunch may have been too small, or eaten early enough that you've run out of fuel by mid-afternoon. And a lunch that's mostly carbs on their own, like a bagel or a plain bowl of pasta, can burn off quickly. Carbs aren't the problem. Eating them alone is.

This week, build lunch with all three:

  • Protein: chicken, eggs, beans, Greek yogurt, tuna, tofu
  • A carb you enjoy: rice, potatoes, fruit, a wrap, good bread
  • Some fat: avocado, olive oil, cheese, nuts

Together they digest more slowly and keep you full longer than any one of them alone. A few easy combinations: a chicken and rice bowl with avocado, Greek yogurt with berries and a handful of nuts, or an egg salad wrap with a piece of fruit.

Then pay attention. For three days, jot down what time you ate lunch, what was on the plate, and how you felt at 3pm on a scale of 1 to 10. You're not grading yourself, just looking for the pattern. Water and sleep matter here too, so notice those as well.

If you're still crashing hard after a week of balanced lunches, or the tiredness is new or severe, it's worth mentioning to your doctor.

Hit reply and tell me what you tried and how 3pm felt. I read every one.

Talk soon,
[your name]

Notice what it doesn't do: no shame, no food rules, no carbs as the villain. Just one useful idea in a voice that sounds like a person.

The simple system: one theme, four weeks of emails

What helped me most wasn't writing faster. It was deciding once at the start of the month.

1

Pick one monthly theme

One idea for the month, like "Your metabolism isn't broken" or "Eating enough to feel good after 40." Every email hangs on it.

2

Give each week a job

Week 1 names the myth. Week 2 explains what's really going on. Week 3 gives a practical fix. Week 4 invites them to go further with you.

3

Write it the way you talk

Read it out loud. If you wouldn't say it to a client across the table, cut it. Then send it from whatever email tool you already use.

Why I built it around your voice

I tried pre-written content packs. The emails were fine, but they weren't mine, and other coaches were sending the same words. Generic AI tools had the same problem in a different way: polished, and could have been written by anyone.

So My Coaching Voice starts with a voice profile you fill out once: how you talk, the words you'd never use, your emoji habits, and how you coach nutrition. Every client email, lead email and promo email is drafted from that. You edit it and send it from wherever you already send. Nothing is sent for you.

Looking for social posts too? Read 30 health coach content ideas for Facebook and Instagram.

How often should a health coach send a newsletter?

Weekly is the rhythm I use, and it's the one I'd suggest if you can keep it up. Your readers get used to hearing from you, and you stay on their mind without ever having to pitch.

But the right schedule is the one you'll actually stick to. A newsletter that goes out every week for a year does more than a daily burst that fades by month two. If weekly feels like too much, start with every other week and keep it steady.

What goes in it matters more than how often it goes out. These are the kinds of topics that work well for a coach's newsletter:

  • A short personal story that connects to one idea
  • One thing about how the body works, explained in plain language
  • A small habit or mindset shift a reader can use this week
  • A question you hear from clients often, and your honest answer
  • A simple closing line that invites readers to hit reply and tell you their own experience

I don't pitch my program in every email. Most weeks I end by asking what the reader thinks, because replies build trust, and trust is what makes people want to work with you.

My Coaching Voice drafts these in your voice, so the weekly email doesn't turn into another job. You edit it, and you send it from wherever you already send email.

Free download

10 weekly client email hooks for health coaches

Ready-to-use subject lines and ideas for the weeks you don't know what to write.

We'll only email you about My Coaching Voice. Unsubscribe any time.

Try it with your next month of emails

Set your theme, build your voice profile, and get a month of client, lead and promo emails, plus matching social posts and graphics. Subscribe by December 31, 2026 and keep $79/month for life; after that it's $99/month.

Lock in $79/month